A Brief History...

SmartPolish was the World’s first to market one step gel polish system. Of course there are others out there now, but we pioneered the way and ultimately still remain the best quality one step gel there is.

After months of trialling on the back of intensive R&D, SmartPolish certainly shook things up when it was made available for the first time directly to the trade at Beauty UK in May 2013. 

In just three years SmartPolish has grown into an established brand offering professional gel polish to the nail industry worldwide.

SmartPolish has had a whirlwind since launch. We’ve reached beauty professionals worldwide (SmartPolish is stocked in over 70 countries) and improved the working lives of tens of thousands of nail technicians. SmartPolish was even the official gel polish for X-Factor! We expanded our range to a gorgeous collection of 94 colours. We’ve become the ‘must-have’ treatment for women who want quality nails but don’t have the time to sit for a full hour like normal gel polish manicures. 

Now, we're looking to keep growing and making a real difference to nail professionals. 

If you'd like to know more or want to get in touch CLICK HERE